SOCIOECONOMIC DETERMINANTS OF TECHNOLOGY ADOPTION AMONG NURSERIES AND GREENHOUSES

As the value of horticulture production increases over time, it is expected that nursery and greenhouse growers will improve production efficiency, increase adoption of mechanized/automated production technologies, improve working conditions and workers’ safety, and enhance markets of horticulture products. Identifying the significant factors enhancing or limiting adoption of technological innovations would improve our understanding of the overall decision making process involved in the mechanization efforts of nursery and greenhouse operations.

Posadas, Benedict C., Randal Y. Coker, Patricia R. Knight, Christine H. Coker, and Scott A. Langlois. Socioeconomic Determinants of Technology Adoption Among Nurseries and Greenhouses. Proceedings of the 54th Annual Southern Nursery Association Research Conference, 54:321-323.